Thought Leadership Roundtables
Even when you're on a break, the learning never ends! Take the opportunity to share the day with some of today’s marketing luminaries! Mplanet speakers, AMA Executives and Sponsors will be hosting a variety of tables during breakfast, addressing an array of topics. Sit down with your peers and a thought-leader for what is sure to be an inspiring conversation. Tables are limited to 10 people each and are on a first-come, first-served basis. Choose from the topics below:
| Time | Session | Speaker |
|---|
| 7:30 - 8:45 am | Breakfast | |
| 2009: The Year of the Network | Jeff Summers COO SAVO |
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| The Science of Global Innovation | Patricia Hughes Managing Director GfK Consumer Sector |
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| Marketing Automation from Creative through Execution | Jennifer Bergin Worldwide Director of Marketing Kodak Corporate Solutions Group |
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| Integrating Search Marketing into Your Marketing Mix | Paul Wilson Chief Revenue Officer iProspect |
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| Creating Active Consumer Engagement | Keith Malo Research Services Director Valpak |
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| Using Analytics to Empower Marketing Mix Decisions | Richard Lawrence EVP Analytic Partners |
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| Breaking Through the Filters: Using education and though leadership to build permission based marketing lists | Michael McKinnon Social Media Director ReadyTalk |
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| Marketing Mix Decisions | Stephanie Diamond President Digital Media Works |
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| Can we brand our customers and not our products | Jerry Wind Professor of Marketing The Wharton School |
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| Marketing Mix: Digital Innovations with Virtual Events | Marilyn Mersereau SVP Corporate Marketing Cisco |
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| Marketing Mix Decisions: "Measuring media performance in marketing mix models -- what should we be doing differently?" | Co-hosts: Joan Fitzgerald VP New Business Development Arbitron Inc Jeff Hunter Director Consumer Insights General Mills |
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| Marketing Mix Decisions | Eric Almquist Partner Bain & Co |
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| TBD | Patrick Moran CMO Mzing |
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| Using Online Communities to Empower Customers | Michael Sevilla Director of Product Management HiveLive |
Thought Leadership Roundtables
- Wednesday, January 28, 2009
| Time | Session | Speaker |
|---|
| 12:00 - 1:30 pm | Lunch | |
| Delivering a Consistent Brand Message Across Geographies | John Aiello CEO SAVO |
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| Advertising in the Health Age | David Wilson CEO Asset Media |
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| Marketing Mix Decisions | Tracy Sinclair Marketing Practice Director Aquent |
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| Brand Building in a Digital World | D. Randall Brandt Ph.D. VP, Customer Experience and Loyalty |
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| Global Marketing on a Borderless Planet | Howard Holley VPGM Xerox Global Services |
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| Reading the Pulse of Your Customers 24x7 | Neil Patil CMO Island Data |
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| Podcasting, Webinars, Whitepapers, Oh My….Making Sure your Marketing Mix Aligns with the Sales Cycle | Michael McKinnon Social Media Director ReadyTalk |
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| Competing on Customer Experience | Larry Mosiman Senior Worldwide Product Marketing Manager SAS |
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| Analyzing Brand Impact in a Digital World | Elissa Fink Vice President Marketing, Tableau |
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| Demonstrating the Value of Marketing in a Recession | Nancy Costopulos CMO American Marketing Association |
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| Marketing Mix Decisions: Setting Your Budget | Dave Reibstein Professor of Marketing The Wharton School |
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| TBD | Dwayne Spradlin President & CEO Innocentive |
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| The importance of innovation in a down market | Robert Berger EVP GfK Global Custom Research |
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| Delivering a Consistent Brand Message Across Geographies | Julie Fasone Holder SVP Chief Marketing Dow Chemical |
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| Global Marketing on a Borderless Planet | Steve Erickson VP Strategic Marketing Parker Hannifin Corporation |
