important topics. comprehensive dialogue.

The core topic areas at Mplanet reflect key issues and opportunities facing B2B and B2C marketers as they navigate the New Marketsphere - "Brand Building in a Digital World", "Connecting with Empowered Customers", "Marketing Mix Decisions", "Global Marketing on a Borderless Planet".

Each day will offer a selection of keynote speakers, strategic forums with marketing leaders, drill-down discussions with subject experts.  You can choose to cover higher level topics, go deeper on topics based on your interests and needs or take it all in.

Mplanet 2009 will be organized around four different program venues:

• Perspectives & Insights.

  Top business leaders from leading companies provide their perspectives and share their experience on broad business topics such as leadership, strategy and innovation.

• Strategic Forums.

  C-level leaders and marketing luminaries provide fresh insights and learning, best practices and case studies, and new research and future trends in core topic areas for B2B and B2C marketers. Large concurrent sessions use various program formats: podium-free presentations, panel discussions, roundtables, interviews and talk show.

• Application Spotlights.

  Subject matter experts provide an in-depth look at new concepts, models, tools, innovations and solutions in core topic areas. Small group concurrent sessions with meaningful takeaways.

• Discovery Center.

  Between podium-free presentations and deep-dive breakout sessions, you’ll hurry back to the epicenter for the American Marketing Association’s new thinking: the Mplanet Discovery Center. Designed to be the nucleus of Mplanet, the Discovery Center will be a place where attendees and presenters come together to experience a free flow of ideas.