mplanet overview

Navigating the New Marketsphere View Brochure
January 26-28, 2009 Orlando, Florida

a special thank you to our partners for their contributions.

Strategic Partners
Content Partners
Resource Partners
CMO Advisors

Mplanet™ Strategic Partners

Bain & Company

Bain & Company, a leading global business consulting firm, serves clients on issues of strategy, operations, technology, organization and mergers and acquisitions. The firm was founded in 1973 on the principle that Bain consultants must measure their success by their clients' financial results. Bain clients have outperformed the stock market 4 to 1. With 39 offices in 26 countries, Bain has worked with over 4,000 major multinational, private equity and other corporations across every economic sector.

The Wharton School of the University of Pennsylvania

Founded in 1881 as the first collegiate business school, The Wharton School is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,600 undergraduate, MBA, executive MBA, and doctoral students; more than 10,000 annual participants in executive education programs; and an alumni network of more than 82,000 graduates.

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Mplanet™ Content Partners

Institute for the Study of Business Markets

The Institute for the Study of Business Markets (ISBM) is an industry supported center of excellence focused on the creation of new knowledge, tools and insight enabling more successful Business-to-Business marketing and sales. Headquartered in the Smeal College of Business at Penn State, the ISBM is networked with over 100 researchers in universities and institutes around the world, and is supported by over 70 Member firms spanning a broad variety of industries. Rigorous relevant, practical research in B-to-B is the core ISBM agenda – the results of which are disseminated to ISBM Members through an extensive portfolio of courses, meetings, special interest consortia, webinars, and direct response to inquiries.

Spencer Stuart

Founded in 1956, Spencer Stuart is the leading privately held, global executive search firm. It is an advisor of choice among top companies seeking guidance and counsel on senior leadership needs. Spencer Stuart's clients range across industries, from the world's largest companies to medium-sized businesses and entrepreneurial start-ups, operating out of 50 offices in 25 countries. Last year, it conducted nearly 4,000 assignments around the world.

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Mplanet™ Resource Partners

ESW Partners

ESW Partners is a privately-held full-service advertising agency based in Chicago. Working from the premise that "all brands tell a story," ESW uses a proprietary planning process called "StorySelling" to define a brand's main characters, conflicts, plot, voice and core theme. Once armed with a motivating brand story, ESW draws from a palette of executional resources that includes advertising, promotions, event marketing, buzz initiatives, media planning/buying, web/interactive, direct mail, collateral, and a unique street team capability.

Fleishman-Hillard, Inc.

One of the world's leading public relations firms, Fleishman Hillard has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia, Latin America, Australia, and South Africa through its 80 owned offices. Fleishman-Hillard's network of offices and affiliates combines local knowledge with international resources to serve client needs in a single market or in multiple markets around the world.

Minding Your Business, Inc.

Minding Your Business is a strategic meeting and event agency. Since 1993, MYB has helped organizations transform communications objectives into relevant and memorable experiences. MYB puts the why (strategy), the how (logistics), and the WOW into each client project with innovative ideas to bring messages to light, solutions that move business forward and creativity that builds a lasting connection with your audience.

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Mplanet™ CMO Advisors

Cammie Dunaway

EVP, Sales and Marketing
Nintendo of North America Inc

Michael Fasulo

CMO
Sony Corporation

Dan Henson

CMO
General Electric

Michael Kullman

Director, Corporate Marketing
DuPont Company

Rob Malcolm

President, Global Marketing, Sales and Innovation
Diageo

Paula Sneed

Former EVP, Global Marketing Resources
Formerly with Kraft Foods

Tom Hernquist

Chairman-elect, AMA Board of Directors
American Marketing Association

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