navigating the new marketsphere

Change in the world of marketing is not new! But the magnitude and pace of change during the last few years has been staggering. Seismic changes at warp-speed have created a very different marketing environment—a new marketsphere. Bringing new challenges, new opportunities and new rules.

The new marketsphere is easy to describe by what marketers see and experience. It is marked by:

• a techno-driven, hyper-connected environment with new computing and communication platforms
• borderless planet with new, emerging growth markets
• fragmentation of media and channels
• greater diversity and emergence of important multicultural groups
• empowered consumers/customers with more choices, more control
• rise of influential social networks and user-generated content
• more resistance to many traditional marketing tactics

After attending Mplanet:

• You will be a smarter, more effective marketer.
• You will be better equipped to impact marketing challenges and business results.
• You will connect with the best and brightest marketing professionals with whom you might otherwise never encounter.
• You will renew connections and establish new relationships with peers and resources.
• Your will leave Mplanet™ inspired.
• You will have an opportunity to be part of the Mplanet™ community.