mplanet overview

Navigating the New Marketsphere View Brochure
January 26-28, 2009 Orlando, Florida

new world. new challenges.

Welcome to the New Marketsphere.

Whether you like it or not, we are all part of it. It's a borderless planet of seismic changes occurring at warp speed, throwing a dizzying array of challenges at marketers:

  • Leverage new computing and communication platforms to drive online marketing efforts
  • Fragmented array of media and channels
  • Greater diversity of customers and emergence of new customer segments
  • Empowered customers with more information, more choices, more control
  • The rise of influential social networks, user-generated content and endorsement
  • More resistance to many traditional marketing techniques

The implications of the New Marketsphere are enormous for both B2B and B2C marketers. But the opportunities are equally big. At Mplanet, you can to take advantage of those opportunities and enhance the skills and knowledge you'll need to succeed.

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Marketing Leaders share their experiences from Mplanet 2006. Marketing Leaders share their experiences from Mplanet 2006.