The More Failures You Identify, The Better
Mary Dillon today chatted with marketing bloggers and social media experts at Mplanet following her presentation to conference attendees. Addressing the question of what marketers at all levels should do in the current economy, Mary provided the following tips: understand your target market; engage in simple, clear problem solutions; and invest in marketing analytics. She noted that people at times fear admitting a program – be it traditional or new media – failed, but in the end it’s far better to know what failed and what delivered positive results in this economy.
Both in her session with bloggers and her keynote, Mary talked about delivering what people want in a meaningful relevant way. Whether from internal networking platforms for the McDonald’s crew or a global brand tailored to local interests, Mary and the McDonald’s marketing team ensures their brand promise is the DNA of all genuine platforms. Mary was joined today by our fellow marketing bloggers: Scott Titus, Matt O’Hern, Toby Bloomberg, Greg Verdino, Becky Carroll, Greg Rollett, Susanne Sicilian and Susan Peyton.
Similar to Mary’s conversations on brand promises and its importance today, John Hayes, noted how our generation will “be defined by how we answer the economic hurdles that we face, how we respond not only to our current difficulties, but how we prepare our future generations for security, wealth and prosperity. It’s our time to set up. I don’t care if you’re 25 or 52. It’s up to us.” He provided some tips and points for clearing those hurdles. Take a look at this summary from onsite blogger, Matt O’Hern, on MarketingShift.com.
There’s more coming, including a recap of today. Check back soon and follow us on Twitter at #mplanet2009.
Nancy Costopulos, the American Marketing Association’s chief marketing officer, provided the above post.
Posted by Mplanet on January 27, 2009 6:19 PM | Permalink | Comments (0) | TrackBacks (0)
