Mplanet: Day Two in Print and Pictures
From predicting the rise of a more responsible form of capitalism to firsthand lessons from Obama’s campaign strategists, the final day of Mplanet continued a tradition of providing leading insights from executives and strategists that ignite conversations and catalysts in this new marketsphere. Nearly 800 marketers participated in this year’s conference, and many were on hand today to listen to Obama’s campaign communication strategist Larry Grisolano and R.K. Krishna Kumar, Chairman of Tata Coffee and Vice Chairman of Tata Tea and Indian Hotels, Tata Sons Ltd.
Some of my thoughts are below, along with additional pictures and coverage of the conference.
Photo courtesy of Lucy A. Kennedy, Kennedy Photography
R.K. Krishna Kumar explained how Tata invests in communications and activities that establish infrastructure, increase social-justice and grow goodwill among its global constituents.
Photo courtesy of Lucy A. Kennedy, Kennedy Photography
“Anyone can be a leader. It’s really about the followers.” Larry Grisolano provided many campaign take-aways that can be applied to marketing in countless scenarios. Through it all, marketers must grow, identify and empower their customers to shape and elevate the brand – through authenticity, credibility and consistency.
Larry also provided five common comments from campaign focus groups:
1. “Talk to us like adults.” Don’t pander to your audience; treat them with the respect they deserve.
2. “Tell us what you’re going to do and how you’re going to do it.” Be transparent and back it up through action.
3. “Be real.” Authenticity counts. Present a genuine message.
4. “Take responsibility.” Walk the talk, in other words. People are obsessed with accountability and responsibility.
5. Do what’s best for the country. Marketers have the opportunity to give people something to come together around.
For more information on Larry Grisolano, R.K. Krishna Kumar and Mplanet’s closing events, check out our full release here. Also, be sure to read more thoughts on today's presenters at AMA's Marketing News blog.
Coming soon will be a collection of posts from bloggers.
Nancy Costopulos, the American Marketing Association’s chief marketing officer, provided the above post.
Posted by Mplanet on January 28, 2009 4:57 PM | Permalink | Comments (0) | TrackBacks (0)
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