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The Mplanet blog is your source for the latest news from the American Marketing Association's premier event for the marketing community, Mplanet. Toby Bloomberg, AMA member and Diva Marketing blogger, and a host of AMA marketing experts will discuss the latest trends and innovations in marketing. more >

 
 
 

Mplanet 2009: Day One in Photos and Print

Before heading off to our Discovery Center tonight for additional networking and dialogue on today’s inspiring keynotes (see previous blog posts today) and their thoughts on the new marketsphere, I wanted to share some photos and early online and media coverage from Mplanet that summarizes today’s event, speakers and professional networking. Return tomorrow for posts on remarks from Larry Grisolano, senior communications strategist to President Obama’s campaign, and R.K.  Krishna Kumar, chairman, Tata Coffee.

Click here to see our official release on today's events.

BtoB sat down with Xerox Chairman and CEO Anne Mulcahy. See the coverage here.

Brandweek and Adweek provided a summary of the year-long research project AMA's CEO Dennis Dunlap unveiled in his opening remarks.

 

 

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Anne Mulcahy, Chairman and CEO of Xerox, offered her point of view on navigating today's world of information overload.  Photo courtesy of Lucy A. Kennedy, Kennedy Photography.

 

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American Express CMO, John Hayes, called on marketers to meet today's opportunity and responsibility to help lead our country to economic recovery.  Photo courtesy of Lucy A. Kennedy, Kennedy Photography.

 

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Mary Dillon, Global CMO of McDonald's, encouraged marketers to crystallize and hold fast to their brand promise. She engaged onsite bloggers in conversation about McDonald's digital and social media projects.  Photo courtesy of Lucy A. Kennedy, Kennedy Photography.

 

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Read a sampling of online coverage from marketing bloggers and colleagues at Citizen Marketer 2.1, Endagon Innovation's Greg Rollet's blog, and MarketingShift.com.

 

Nancy Costopulos, the American Marketing Association’s chief marketing officer, provided the above post.

 

 

 


 

Posted by Mplanet on January 27, 2009 6:58 PM | Permalink | Comments (0) | TrackBacks (0)

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