An Influential Network
To say we’re hyper-networked is an understatement. As I return from tonight’s opening networking reception, where colleagues, professionals, exhibitors and sponsors connected in person, I am amazed by the number of individuals with which we can share, interact and influence through traditional and new digital channels daily.
John’s post on today’s pre-conference Digital Marketing Lab clearly details the progress and potential digital marketing brings professionals today and tomorrow. In this time of uncertainty, marketers must not be afraid to try new ways of providing relevant, authentic information to customers and businesses when and how they want it. There’s no right way, best practice or one-size for all – consistency (of message and service), credibility and customization are what resonates today.
And as for tomorrow? Well, tomorrow kicks off two days of insights from global CMOs, industry leaders and AMA’s Dennis Dunlap. Global CEOs and CMOs from Xerox, American Express, McDonald’s and other leading brands will answer marketers tough question about building in a global brand in a transforming marketsphere where customers and businesses have greater influence than ever before. You can find an overview of today’s digital marketing lab takeaways and the rest of the conference’s line up here.
Looking beyond the conference, Dennis’ opening remarks will envision marketing’s “tomorrow” in 2015. What will our profession’s role be and do we have the ability to shape our future role today? AMA partnered with Decisions Strategies International in “futures” research on the industry – and the results will definitely give pause to marketers looking to create the next enduring brand.
I invite you to stay connected with all of Mplanet’s events here and on Marketing News, Facebook and Twitter in the following couple of days. Also, be sure to stay updated through the blogosphere. Here’s a post on one of our keynotes, McDonald’s Mary Dillon, who’s hosting a Q&A with bloggers onsite tomorrow.
Nancy Costopulos, the American Marketing Association’s chief marketing officer, provided the above post.
Posted by Mplanet on January 26, 2009 8:58 PM | Permalink | Comments (0) | TrackBacks (0)
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