Behind-the-Scenes of Mplanet 2009

With only 40 days left until Mplanet 2009, everyone behind-the-scenes is hard at work on the final logistics that will make this year’s event THE place for today’s marketers to explore, learn and connect  - all in a multi-sensory environment unlike any other.  AMA’s meeting and event production agency partner for Mplanet (Chicago-based Minding Your Business, Inc.) is no exception.

 
And while our involvement in the project extends back to the humble beginnings (when the idea for the inaugural Mplanet – in 2006 – was first coming to fruition back in 2003), the real work for this year’s event began in April.  It all stemmed from the AMA’s event concept - “Navigating the New Marketsphere.”  Today’s consumers have this hard-to-penetrate halo of technological empowerment around them created by the myriad of constantly changing ways they receive messages.  What’s a marketer to do to change, adapt and stay relevant in this world of rapidly swirling cultures and attitudes that create a vortex of diverse needs, wants, niche preferences and global imperatives?

With an outstanding line-up of the industry’s top minds in place to address this big question and a magnificent host venue selected (Orlando’s well-appointed Rosen Shingle Creek), our team set-out to design an attendee experience that would bring the “New Marketsphere” to life.  I think it’s safe to say our audience in for a real “WOW.”

Here’s a sneak peek at what you can expect (but shhh, don’t tell anyone I told you!):

• A techno-driven main stage environment for the Perspectives sessions featuring theater-in-the-round style seating around a central, 24’ diameter circular stage
• The return of the Mplanet DJ and an opening performance that will draw you into the world of the new marketsphere in a way that will simply blow your mind
• Forums sessions designed as “mini” general sessions that support in-depth dialogue between some of the leading CMOs and marketing luminaries while allowing ample time to focus in on the questions YOU want answered
• The Discovery Center – epicenter of Mplanet for engaging with leading-edge exhibitors and continuing to the dialogue with fellow marketers, AND home to the Mplanet Studio – where attendees have unprecedented access to Mplanet’s amazing line-up of speakers
• Evening receptions that take networking to the next level, complemented by interactive entertainment as well as enticing food and drinks
  

Every aspect of the production promises to provide a multi-sensory experience designed to immerse attendees into the realm of the New Marketsphere.

Speaking of which…I need to get back to work!  See you in January!

- Amanda Marijanovic, Executive Producer of Mplanet, Minding Your Business, Inc.