Hot Topic Series—Digital-Centered Marketing
On Friday, Oct. 7, in New York City, I had the pleasure of attending my first 2008 AMA Hot Topic session entitled "Digital-Centered Marketing." The facilitators were Toby Bloomberg, president of Bloomberg Marketing/Diva Marketing (and a blogger here), and Bill Flitter, CEO and founder of Pheedo, Inc. Both Toby and Bill are skilled presenters who move the subject along based on the feedback of the group and understanding of the topic. If you want to find a way to dive into social media, this is a great starting point. The participants had the opportunity to talk about their own issues, problems and opportunities and everyone can learn from examples. If you want to update your knowledge, there's a lot here for you too.
As you can imagine, tackling a topic like "Moving Your Marketing Into The Digital Future" as this was subtitled, is a daunting task. I was so very impressed with the depth of knowledge presented and the way case studies were woven in. They practice what they preach. There was very effective story-telling, tracking of successful cases and lots of sincere interest in each participant. You also come away with a copy of all the information presented and a companion website that is chock full of supporting information.
If you have a chance to attend a future presentation, don't hesitate. It's well worth it. A similar session is scheduled for Dec. 5 in Seattle.
Stephanie Diamond writes The Marketing Message Blog and is the founder of Digital Media Works, Inc. She is a seasoned 25+ year management/marketing professional with experience building profits in a broad range of product and services businesses. In addition to writing for the Mplanet blog, Stephanie will be speaking at Mplanet's Digital Marketing Lab in January 2009.
Posted by Contributor on November 10, 2008 3:09 PM | Permalink | Comments (1) | TrackBacks (0)
Stephanie -
Thanks for your over the top kind words. As you alluded to what made the session work was the active participation of the attendees .. you in particular! The workshop became an (offline) experience of creating a digital experience.
Speaking of learning more about digital and social media marketing - I am looking forward to your keynote at Mplanet.