Where Do You See Marketing in 2015?
One of the highlights at Mplanet 2009 is sure to be the release of new research that will be looking at where marketing will be in the year 2015. Decision Strategies International is putting together the AMA-commissioned research that will be discussed at a Mplanet strategic forum by George Day, distinguished marketing professor at Wharton, and Roch Parayre, a senior partner at Decision Strategies.Where do you see marketing in 2015? Will its role or it’s place in the corporate hierarchy have changed dramatically? The study is projecting seven years ahead, so a good exercise might be to think about seven years ago and what you were doing then.
As someone born and raised in New York City, the first thing I recall from seven years ago, of course, is 9/11. I was writing about public relations then for PRWeek magazine and the stories we wrote in the immediate aftermath of the tragedy dealt with how consumer-products PR had first come to a halt and then had to very gingerly find its way in the country’s newly somber mood.
Today, we’re in the midst of another crisis, this time a financial one. Will this have a lasting impact on marketing? You’d think the most immediate impact will be on marketing done by financial services firms. But, just as in the world’s stock markets, there’s likely to be a ripple effect that will spread to other areas.
Veteran business journalist John N. Frank is editorial director of AMA’s Marketing News, Marketing Management, Marketing Health Services and Marketing Research. He has also started or relaunched a variety of magazines, newsletters, and Web sites in his more than 30 years in journalism.
Posted by John Frank on October 15, 2008 9:09 AM | Permalink | Comments (0) | TrackBacks (0)
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