Setting a New Course at Mplanet 2009
“Navigating the New Marketsphere” is the theme for Mplanet 2009. What exactly does that mean?AMA CEO Dennis Dunlap explains in the Oct. 15 issue of Marketing News that “marketers have and will continue to see tremendous changes impacting marketing on many levels. A key issue and challenge for marketers is successfully navigating through this sea change to emerge as the driving force in the organization behind new strategies and new ideas. And in doing so, demonstrate how marketing is critical to attaining profitable growth in the organization.”
Dunlap also discusses how the show is being built around four key
themes: brand building in a digital world, connecting with empowered
customers, marketing mix planning in a fragmented world and global
marketing on a borderless planet.
What does navigating the new marketsphere mean to you? How is your marketing job changing and how do you expect it to change in coming years?
I started my career as a newspaper reporter, but realized pretty quickly that newspapers were yesterday's news (and that was even before the Internet sped up their inevitable demise). Today, I use tools I could have never imagined 30-plus years ago when I got out of college an eager young reporter. How about you, how has marketing changed in your lifetime and what do you see ahead?
Veteran business journalist John N. Frank is editorial director of AMA’s Marketing News, Marketing Management, Marketing Health Services and Marketing Research. He has also started or relaunched a variety of magazines, newsletters, and Web sites in his more than 30 years in journalism.
What does navigating the new marketsphere mean to you? How is your marketing job changing and how do you expect it to change in coming years?
I started my career as a newspaper reporter, but realized pretty quickly that newspapers were yesterday's news (and that was even before the Internet sped up their inevitable demise). Today, I use tools I could have never imagined 30-plus years ago when I got out of college an eager young reporter. How about you, how has marketing changed in your lifetime and what do you see ahead?
Veteran business journalist John N. Frank is editorial director of AMA’s Marketing News, Marketing Management, Marketing Health Services and Marketing Research. He has also started or relaunched a variety of magazines, newsletters, and Web sites in his more than 30 years in journalism.
Posted by John Frank on October 13, 2008 9:09 AM | Permalink | Comments (1) | TrackBacks (0)
Your post has on internet marketing is definitely true. Internet marketing has opened new ways of attracting visitors to the website giving the webmasters a way of earning cash as well as web status. Let's see what the future holds for internet marketing.