Mplanet Has a Long-Term Perspective
While it might not be listed in any session heading, the country's economic mess is sure to come up at numerous sessions at Mplanet 2009.
But the conference also is designed to look beyond current market conditions to discuss important long-term trends for marketers.
AMA CEO Dennis Dunlap, in the Oct. 15th issue of Marketing News, notes that by building the show around four key topic areas, Mplanet will address big issues and provide usable information for any economic scenario. The four topics are:
- - Brand building in a digital world
- - Connecting with empowered customers
- - Marketing mix planning in a fragmented world
- - Global marketing on a borderless planet
By the way, in addition to being able to hear speakers during their respective sessions, stop by the Mplanet Discovery Center where I'll be interviewing many speakers after their talks.
As planned, I'll be on a theater-in-the-round-type stage in the middle of the exhibit area doing interviews the crowd can watch on overhead monitors. The interviews also will be taped for future showings prior to session starts. We're still working on specific formats for these, but I'm hopeful we'll have time for audience questions. So stop by, listen, and take part.
Veteran business journalist John N. Frank is editorial director of AMA’s Marketing News, Marketing Management, Marketing Health Services and Marketing Research. He has also started or relaunched a variety of magazines, newsletters, and Web sites in his more than 30 years in journalism.
Posted by John Frank on October 20, 2008 12:35 PM | Permalink | Comments (0) | TrackBacks (0)
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