Digital Marketing Lab - Monday, January 26, 12:00pm-5:30pm

The future is here... but it's not equally distributed! Is your brand digital—or bogged in the analog? Jumpstart your journey into digital with the Digital Marketing Lab, the Mplanet™ pre-conference

Take away a clear vision for the digital future of marketing strategies, real examples from marketers who have "gone digital" and a broadened perspective of what's possible in today's (and tomorrow's) New Marketsphere.

Special modules will cover all aspects of marketing for today's techno-savvy, gadget-laden consumer, including leveraging social media, utilizing mobile technology and exploring the next generation of gadgets and devices.

Attend the insightful general sessions:

• Getting to the Digital Center of Marketing
• Digital Gadgets and Devices
• Closing Session Recap – Getting to the Digital Center of Marketing

 

Choose from 4 of the 6 interactive modules:

• Digital Marketing Analytics and ROI – B2C
• Digital Marketing Analytics and ROI – B2B
• Mobile Digital Marketing
• Gaming, Virtual Worlds and Life After Second Life
• First Generation of the Next Generation of Marketing – Blogging, Podcasting, Widgets, Social Media & Video
• Digital Advertising, The Next Frontier

The registration fee for the Digital Marketing Lab is $495.00 including lunch and attendees must also be registered to attend the full Mplanet conference. Modules are filling up quickly and will be closed at 25 participants. 

Toby Bloomberg Bloomberg Marketing Diva Marketing Blog	Stephanie Diamond President Digital Media Works, Inc
Julie Fleischer Vice President/Group Director Account Planning and Innovation DIGITAS	Brian Johnson Developer Evangelist Microsoft
Russell Buckley Global Chairman Mobile Marketing Association	Jim Novo Owner The Drilling Down Project
Jim Sterne Chairman Web Analytics Association	Greg Verdino Chief Strategy Officer crayon gregverdino.typepad.com