day 2 -Wednesday, January 28
| Time | Session | Focus |
|---|
| 7:30am – 8:30am | Breakfast Discovery Center |
 |
Perspectives and Insights
| 8:30am – 9:15am |
Keynote Address R.K. Krishna Kumar |
B2B/B2C |
| 9:15am – 10:00am | General Session Stephen Quinn, Retail as a Mass Medium |
B2B/B2C |
| 10:00am – 10:30am | Break |
Strategic Forums-Concurrent Sessions
| 10:30am – 12:00pm |
Creating a Holistic Communication Strategy | B2B/B2C |
Successful Customer Engagement Strategies in B2C Markets |
B2C | |
Successful Customer Engagement Strategies in B2B Markets |
B2B | |
Winning Strategies in Emerging Markets |
B2B/B2C |
|
| 12:00pm – 1:30pm |
Thought Leadership Round Tables Lunch Discovery Center |
Strategic Forums-Concurrent Sessions
| 1:30pm – 3:00pm |
Best in Class Brand Strategies Driving Profitable Growth | B2C |
Beyond Segmentation: Connecting with Emerging Consumers |
B2C | |
| Measured Thoughts: Assessing New Media and Marketing Choices | B2B/B2C | |
| 3:00pm – 3:30pm | Break |
Closing Session
| 3:30pm – 4:30pm | Larry Grisolano, The Marketing Story of the Year The Barack Obama Campaign |
