day 1 - Tuesday, January 27
| Time | Session | Focus |
|---|
7:30am – 8:45am |
Thought Leadership Round Tables Breakfast Discovery Center |
B2B/B2C |
| 9:00am – 9:15am | Welcome & Kick-off |
Perspectives and Insights
| 9:15am – 9:45am |
Opening Address Dennis Dunlap, The Future Role of Marketing in the Organization |
B2B/B2C |
| 9:45am – 10:30am | Key Note Address Anne Mulcahy, Getting Heard in a Sea of Information |
B2B/B2C |
| 10:30am – 11:00am | Break | |
| 11:00am – 11:45am | General Session John Hayes, Making your Brand Voice Heard |
B2B/B2C |
| 11:45am – 12:30pm | General Session Mary Dillon, Building a Strategic Advantage in Global Markets |
B2C |
| 12:30pm – 2:00pm | Lunch Discovery Center |
Strategic Forums-Concurrent Sessions
| 2:00pm – 3:30pm |
Future of Marketing in the Organization in 2015: Prognosticating and Planning | B2B/B2C |
| Living Up to the Promise – Creating Integrated Brand and Customer Experience | B2C | |
| Leveraging B2B Brands to Increase Growth and Profitability | B2B | |
| Competing in a World of Networked Organizations: Implications for Marketing | B2B/B2C | |
| 3:30pm – 4:00pm | Break |
Application Spotlights-Concurrent Sessions
| 4:00pm – 5:30pm |
Living on the Brand-Building Edge | B2B/B2C |
| Proven Brand Strategy Tools and Techniques | B2B/B2C | |
| The Next Generation of Customer Research Tools | B2B/B2C | |
| Why Most B2B Segmentation Fails & What to Do About It | B2B | |
| Marketing Mix Decisions: New Perspectives & Practices | B2C | |
| The Marketing and Sales Capacity Challenge | B2B | |
| 6:00pm – 7:30pm | Networking Reception Discovery Center |
