Retail as a Mass Medium

Stephen Quinn

EVP and CMO, Walmart Corporation

Since 2007, Mr. Quinn has managed all aspects of Walmart's marketing effort, including customer research, marketing and business strategy, private brands and customer communications. Prior to joining Walmart in 2005, Mr. Quinn was the CMO of Frito-Lay North America, a $10 billion division of PepsiCo. During his 13 years at PepsiCo, he served in a number of marketing roles including innovation, brand management, advertising, market research and customer marketing. He was the general manager of Convenience Foods and the head of marketing for Frito-Lay Canada. He has also worked in marketing, sales and finance roles for Quaker Oats, Johnson & Johnson, Procter & Gamble and Nortel.

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Marketing Leaders share their experiences from Mplanet 2006. Marketing Leaders share their experiences from Mplanet 2006.