Leveraging B2B Brands to Increase Growth and Profitability

Roch Parayre

Senior Partner, Decision Strategies International

Roch Parayre is a Managing Director and a scenario planning expert with Decision Strategies International Inc. His client list spans many top organizations and industries, including: health care, information technology, financial services, defense, consumer goods, food and energy.

Roch is also a Senior Fellow in the Mack Center for Technological Innovation at the Wharton School, University of Pennsylvania. He teaches executives at the Wharton School, at CEDEP (at INSEAD) in France, and for the Institute for Management Studies. He has consulted and given executive education seminars on 4 continents on the topics of decision making, scenario planning, creativity and strategy.

He was previously on the faculty at the Cox School of Business at SMU, where he won numerous MBA teaching awards. He is an expert in the areas of scenario planning, decision analysis, the psychology of decision making, and creativity & innovation. He most recently co-authored a chapter on the topic of Technology Assessment in the book Wharton on Managing Emerging Technologies.

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