Building Brands Across Borders

Find out what it takes to introduce an historic but dynamic corporate brand to new markets around the world. RK Krishna Kumar provides a global perspective onlessons learned building a brand across product lines, borders and customer segments.

R.K. Krishna Kumar

Chairman, Tata Coffee Ltd.
Vice Chairman, Tata Tea and Indian Hotels, Tata Sons Ltd.

Mr. Kumar joined TAS in 1963 after graduating with a master's degree from the University of Madras. He was initially posted in Tata Industries, after which he moved to other Tata Group companies.

Mr. Kumar joined Tata-Finlay and became involved with the Group's tea and coffee businesses. His association with the plantation business began in 1982, when he was posted as vice president, South India Plantation Division, in Kochi. He moved to Kolkata as joint managing director, Tata Tea, in 1988 and became the company's managing director in 1991.

Mr. Kumar is currently a director on the Tata Sons board, Chairman of Tata Coffee and Asian Coffee, and Vice Chairman of Tata Tea and of Indian Hotels. He is a director in several enterprises, includingRallis India, Watawala Plantations,
Tata Tetley and Tata Tea Incorporated (US).

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Marketing Leaders share their experiences from Mplanet 2006. Marketing Leaders share their experiences from Mplanet 2006.