Rajendra Srivastava

Professor of Marketing, Institute of Brand Science, Emory University, Singapore Management University

Rajendra Srivastava is a leading authority on brand and marketing strategy and is well known for his contributions to marketing metrics. He is considered a pioneer on topics such as returns on strategic marketing investment and strategies for driving shareholder value.

His work on the impact of market-based assets on shareholder value in the AMA publication, Journal of Marketing received both the 1998 Maynard and MSI/Paul Root Awards for the article judged to contribute most to the theory and practice of marketing, respectively, and more recently the Sheth Foundation Award for long-term contributions to the Marketing discipline—the only time a single article has won all three awards.

Raj’s other accomplishments include the development and implementation of senior executive programs for leading companies in North America, Europe and Asia.