Building Strategic Advantage in Global Markets

Mary Dillon

EVP and Global CMO, McDonald's

Ms. Dillon leads McDonald's worldwide marketing efforts and global brand strategyacross 118 countries. Her accomplishments include the formation of the company's first Global Moms Advisory Panel and innovationin the area of children's well-being. She has also driven marketing effectiveness through increased diversification of media mix and use of tools to improve return on marketing spend. In addition, she leads the holistic activation of the company's sports and entertainment properties, including the creation of the McDonald's Champion Kids program for the 2008 Beijing Olympics.In 2006, Ms.Dillon was named to the Wall Street Journal's "Top 50 Women to Watch" list and in 2007, she was appointed to the Target Corporation Board of Directors.

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Marketing Leaders share their experiences from Mplanet 2006. Marketing Leaders share their experiences from Mplanet 2006.