Mary Beth West

EVP and CMO, Kraft Foods

Mary Beth West is Executive Vice President and Chief Marketing Officer of Kraft Foods Inc. and is a 22 year veteran of the company. As CMO, Mary Beth oversees Consumer Insights & Strategy, Integrated Marketing Communications and Consumer Services and Sustainability, in addition to managing Kraft’s Tassimo hot beverage business.

Mary Beth has held several high-profile positions at Kraft over the years—most recently as head of the company’s North American Beverages Sector. Managing the $2 billion business, she worked to breathe new life into iconic brands like Maxwell House coffee, Tassimo, Crystal Light and Kool-Aid.

West began her career in 1986 when she joined General Foods as Associate Product Manager on Maxwell House and quickly ascended to Vice President of New Business Development, where she was tasked with introducing new products for the business.

She currently serves on the Board of Directors for J.C. Penney Co., Inc., and is a member of the Executive Leadership Council.