Mark Addicks

SVP and CMO, General Mills

Mr. Addicks oversees General Mills' global brand-building strategy, including advertising, promotions, public relations, design, packaging, Web, licensing and multicultural initiatives. He also oversees some of the industry's most recognized equity platforms, including Box Tops for Education and the Pillsbury Bake-Off contest. Mr. Addicks has pioneered several cutting-edge marketing ventures.

Widely recognized with numerous industry awards for innovation and marketing expertise, Mr. Addicks was named one of the top 100 marketers in 1999 by Advertising Age, and one of the top 25 Power Brokers in 2003 and 2004. He has guest lectured at some of the nation's leading business programs, including Harvard, Tuck School of Business at Dartmouth and the University of Chicago.