Making your Brand Voice Heard

Larry Grisolano

Senior Communication Strategist
Obama Presidential Campaign

In 25 years as a political professional, Mr. Grisolano has fought side by side with progressives and civil rights advocates as a general consultant and campaign manager.  He has worked as a field organizer and leader, a direct mail specialist, a media and research advisor and leading strategist.

Most recently, Mr. Grisolano played a senior role developing message and media for President-elect Barack Obama's Presidential Campaign.  In this role, he created, supervised and directed a sophisticated opinion research program that provided the strategic roadmap for the campaign.  He also managed the paid advertising campaign that delivered the campaign message through television, radio, internet, direct mail and other print advertising.

Mr. Grisolano is the recipient of numerous Pollie awards in the U.S. Senate and Presidential categories.  Ad Age magazine recognized the Obama campaign as "Marketer of the Year," and the New York Times reported that the television advertising campaign by Obama for America, on an annualized basis, was more extensive than all but two commercial advertisers in the country.



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