Leveraging B2B Brands to Increase Growth and Profitability

 

Kathy A. Hall

VP of Marketing, Microban

Currently the Vice President of Marketing for Microban International, the leading brand in built-in antimicrobial protection, Kathy Hall has been at Microban for over seven years and has helped to more than double awareness of the Microban brand during that time.

Prior to joining Microban, she worked in advertising at Trone Advertising in Greensboro, North Carolina helping to reposition and rebrand companies such as, Uniroyal Tire, Oakwood Homes, Blue Ridge Pharmaceuticals and RPM Wood coatings.

Kathy has also worked as a consumer packaged goods marketer for Nabisco on the Planters brand where she received The Planters Top Hat Award for entrepreneurial spirit and delivering significant impact on business results as a junior marketer early in her career.

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