Since 2007, Ms. Fleischer has managed the planning group for Digitas ' Chicago office and guided innovation for the agency and its clients.
Prior to joining Digitas , Ms. Fleischer was the director of Innovation and Research for Laga, a design and innovation firm. She led the agency's consulting division, which developed innovative solutions for brand, product, package, and business models for clients such as Pepsi, General Mills, Kraft, SC Johnson, and Sara Lee Apparel. Before joining Laga, Ms. Fleischer was the CMO of ClubMom, one of the top mom destinations on the Web, where she drove the branding and innovative marketing for the site.
