Mr. Iwata is responsible for IBM's global marketing and communications function and co-leads the company's corporate citizenship organization. His global team develops and communicates IBM's value proposition, identifies market insights and opportunities, manages go-to-market and demand-generation operations, shapes policies and strategies for IBM's relationships with multiple stakeholders, and manages the IBM brand.
Mr. Iwata is chairman of the IBM Marketing and Communications Leadership Team. He is a member of the IBM Strategy Team, the IBM Performance Team, and the company's Intellectual Property Policy and Open Standards Advisory Council.
