John Hayes

CMO, American Express

As chief marketing officer of American Express Company, John D. Hayes is responsible for the company’s customer focus and global marketing programs. In this role, he has contributed to the launch of over 200 new products in 10 years and continues to be a thought leader and market mover in a constantly changing marketplace. He has led the American Express organization in the constant focus on the customer. He is the “Customer Champion” for the company and continues to oversee all global market communications and market research functions. John also oversees our American Express Publishing Group and the recruitment of influencers for the company that are part of both the company’s marketing plans and the development of marketing strategies. Prior to joining American Express, John spent over 20 years in the brand and advertising industry. He was president of Lowe & Partners and also held senior positions at Ammirati & Puris and Saatchi & Saatchi Compton. John received a BA in Marketing and Communications from Seton Hall University and is based in New York.