Best in Class Brand Strategies Driving Profitable Growth

 

John Blasberg

Partner, Bain & Company

John Blasberg is a partner in the Boston office. He joined the firm in 1994and is the leader of Bain’s North American Consumer Products Practice. He has led projects in the consumer products industry on corporate strategy, mergers and acquisitions, business unit strategy, portfolio optimization, pricing, trade strategy and cost reduction.

John has spoken at conferences on the topics of core and adjacency growth. He has been published in the Harvard Business Review on the subject on brand growth – “Making Cool Brands Hot,” and has also been quoted extensively in several prestigious business publications.

Prior to joining Bain, John was a Brand Manager at Procter & Gamble. He earned an MBA from Harvard Business School and a BA from Amherst College. Prior to business school, John was an Associate Consultant at Bain.

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