George Day

Professor of Marketing, The Wharton School

George Day is the Geoffrey T. Boisi Professor, Professor of Marketing and co-Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania. Prior to joining the Wharton School, he was Executive Director of the Marketing Science Institute, an industry-supported research consortium.

He has been a consultant to numerous corporations such as AT&T, Eastman Kodak, General Electric, IBM, Metropolitan Life and Marriott and is a Director of TL Contact Inc. and the Biosciences Research and Education Foundation. His primary areas of activity are marketing, the management of emerging technologies, organic growth and innovation, and competitive strategies in global markets.

Dr. Day presently serves on five editorial boards and has authored fifteen books in the areas of marketing and strategic management. His most recent book is Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul Schoemaker) and was published in 2006. He is also Chairman elect of the American Marketing Association