The Next Generation of Customer Research Tools

 

Eric Almquist

Partner, Bain & Company

Eric Almquist is a Partner in Bain & Company’s Boston office and a member of the firm’s global Customer Strategy and Marketing practice. He has led assignments in the financial services, telecommunications, internet, electric utility, and other industries.

As a member of the Customer Strategy and Marketing practice, Mr. Almquist is one of the firm’s experts in developing value proposition, customer experience, and loyalty strategies. He has extensive experience with new customer acquisition, brand strategy and new product/service development for clients across many industries.

Prior to joining Bain, Mr. Almquist had a long career at Lippincott Mercer and Mercer Management Consulting, where he was a leader of the firm’s Customer Strategy Team and was the founder of one of the first comprehensive marketing science capabilities in the consulting industry.

Mr. Almquist has contributed to many top publications and speaks regularly on the topics of customer strategy, demand management, and corporate brand strategy.

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