The Future Role of Marketing in the Organization

Dennis Dunlap

CEO, American Marketing Association

CEO of the AMA since 1999, Mr. Dunlap has spearheaded significant change, focusing on enhancing the association's visibility and leadership position in the marketing world and on providing AMA members with products and services addressing their needs in the changing marketing environment.

Mr. Dunlap came to the AMA from RR Donnelley and Sons Company, where he served as a SVP, Information Services. Prior to that, he was part of the senior management group at Leo Burnett, including serving as president/CEO, Leo Burnett Canada and EVP, Leo Burnett USA.

Mr. Dunlap is on the Board of Trustees for the AMA Foundation and on the National Volunteer Board for the American Red Cross. He has also served as a board member for Arnowitz Studios, Urban Gateways and the Chicago Convention and Tourism Bureau.

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Marketing Leaders share their experiences from Mplanet 2006. Marketing Leaders share their experiences from Mplanet 2006.