David Reibstein

Professor of Marketing, The Wharton School

Dr. Reibstein teaches Marketing Management and Marketing Strategy in the MBA Program. He developed and coordinated Wharton's Executive Seminars on New Product Development, Competitive Marketing Strategies, Advanced Industrial Marketing Strategy and Marketing Research. He was featured in Fortune magazine as one of the nation's eight "Favorite Business School Professors."

Dr. Reibstein has coauthored Marketing Metrics: 50+ Metrics Every Manager Should Master; Marketing: Concepts, Strategies and Decisions; Strategy Analysis with Value War and Cases in Marketing Research. His articles have appeared in major marketing journals, including the Journal of Marketing Research, Harvard Business Review and Journal of Marketing.

Dr. Reibstein serves on the Board of Directors of the American Marketing Association.