Living on the Brand-Building Edge

Dana Anderson

Former President and CEO, DDB Chicago

Dana Anderson is the founder of The Dana Anderson Company, a consulting firm that creates powerful strategies, uncovers consumer insight and leads innovation teams to successfully market their brands and companies in a changing world.

Dana is a marketing strategist with executive experience and creative roots. She has led the Chicago offices of DDB and FCB Chicago and a portfolio of Kraft brands for J. Walter Thompson. She began her career as a copywriter at Young & Rubicam. This career path has given her a unique and deep understanding about how to create and nurture great ideas.

In 2001, Dana received the prestigious Advertising Woman of Year Award from the Chicago Advertising Federation. She is also a nationally-renowned speaker on topics such as personal innovation, integrated marketing, consumer insight and branding in today’s environment

Dana served on the American Marketing Association board for 3 years.
 

 

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