
Dana Anderson is the founder of The Dana Anderson Company, a
consulting firm that creates powerful strategies, uncovers consumer
insight and leads innovation teams to successfully market their brands
and companies in a changing world.
Dana is a marketing strategist with executive experience and creative
roots. She has led the Chicago offices of DDB and FCB Chicago and a
portfolio of Kraft brands for J. Walter Thompson. She began her career
as a copywriter at Young & Rubicam. This career path has given her a
unique and deep understanding about how to create and nurture great
ideas.
In 2001, Dana received the prestigious Advertising Woman of Year Award
from the Chicago Advertising Federation. She is also a
nationally-renowned speaker on topics such as personal innovation,
integrated marketing, consumer insight and branding in today’s
environment
Dana served on the American Marketing Association board for 3 years.