Abbie Griffin

Royal L. Garff Presidential Chair in Marketing
David Eccles School of Business, University of Utah

Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing and 1st-year core marketing classes to MBA students. Professor Griffin’s research investigates means for measuring and improving the process of new product development. She is a member of the Board of Directors of Navistar International, a $16 billion manufacturer of diesel engines and trucks, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 - 2003.

She began her career with a B.S. in Chemical Engineering from Purdue University. After working as a plant engineer for Polaroid Corporation for two years, she earned an MBA from Harvard University and worked in product and technology commercialization for Corning Glass Works in their biotechnology division and technology consulting for Booz, Allen and Hamilton prior to receiving a Ph.D. in Management of Technology and Marketing from the Massachusetts Institute of Technology.