Getting Heard in a Sea of Information

Xerox Chairman and CEO Anne Mulcahy will discuss the extraordinary explosion in information media and content. One mind-bending example: the information created last year is equivalent to three million times all the books ever written. This information explosion presents both enormous challenges for marketers, but also amazing opportunities. Getting personalized information to the right person at the right time with the right content is more important than ever. Fortunately, it is also easier and more affordable then ever.

Mulcahy will discuss how and also show how Xerox’s researchers dream with customers to create the next generation of innovation. She will provide a peak into “smart” technologies that leverage collaborative work environments; automated information forwarding systems that help speed information into the hands that need it most; categorization technology that makes it easy to find the right information in seconds; and much more.

As impressive as new technology is, Mulcahy will argue that it has to be used smartly. That includes a focus on some of the old basics – listening to customers; making information clear, concise and relevant; and nurturing the brand. Marketers who remember the basics and harness new technology are likely to emerge the winners in this brave new world of information overload.